Technical Content Writer

Marketing Department
Ahmedabad, Gujarat, India Full Time
No of Position: 1 Experience: 5+ Years

Expertise / Skills :

  • ● Strong leadership skills: confidence; presence and poise; high cognitive and emotional intelligence; competitiveness; empathy; resiliency; work ethic; leading by example
  • ● Team player who works well collaboratively and is quick to credit others
  • ● Positive attitude with humility and a sense of humor
  • ● Strong results-orientation and ambition to advance career
  • ● Excellent interpersonal, written, and oral communication skills, especially copy-writing
  • ● Effective time management skills and the ability to multi-task; calm under pressure
  • ● Commitment to ensuring subordinates' job satisfaction, developing their skill sets, and advancing their careers
  • ● Strong intellectual curiosity and high attention to detail
  • ● The desire for autonomy and pro-active initiative
  • ● Comfortable with (and eager to create) change and fluidity based on circumstances

Job Description :

  • ● Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice;optimized for search and customer experience for all channels of content (online, social media, email, point of purchase, mobile, video, print and in-person) for each buyerpersona
  • ● Mapping out short- and long-term content strategies that support and extend marketing initiatives, and determine which methods work for the brand and why
  • ● The development of a multi-channel content calendar defining the owners in each vertical
  • ● Leading and inspiring writers, editors and SEO strategists.
  • ● Employing the best practices in grammar, messaging, writing and style
  • ● Conducting ongoing usability tests to gauge content effectiveness
  • ● Gather data and analytics to make recommendations based on those results
  • ● Evolving standards, systems, workflow and best practices for content creation, content distribution, content maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies
  • ● Leveraging market data to develop content themes/topics that supports a point of view for target personas
  • ● Lead the maintenance of content inventories and matrices
  • ● Ensuring consistent global experience and implement appropriate localization/translation strategies
  • ● Generate Sales/Leads from inBound Activities.
  • ● Newsletter Management and Scheduling.
  • ● Has a successful track record in PPC Campaigns.

Professional Experience

  • ● Passion and enthusiasm for content marketing, branding and demand generation
  • ● Ability to work in a collaborative and innovative team environment
  • ● Successful experience in the following:
  • ● Developing content marketing programs for B2B brands preferably related to IoT or IT that are optimized to drive revenue and MROI
  • ● 3+ years of experience as a respected leader in multi-channel content creation (publishing, journalism, etc.)
  • ● Experience with creating compelling messages for different target personas
  • ● Lead and inspire teams of creative and content contributors to achieve client goals and objectives
  • ● Creating an organized library of content for client-specific SEO, translations, and version control
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