Expertise / Skills :
- ● Strong leadership skills: confidence; presence and poise; high cognitive and emotional intelligence; competitiveness; empathy; resiliency; work ethic; leading by example
- ● Team player who works well collaboratively and is quick to credit others
- ● Positive attitude with humility and a sense of humor
- ● Strong results-orientation and ambition to advance career
- ● Excellent interpersonal, written, and oral communication skills, especially copy-writing
- ● Effective time management skills and the ability to multi-task; calm under pressure
- ● Commitment to ensuring subordinates' job satisfaction, developing their skill sets, and advancing their careers
- ● Strong intellectual curiosity and high attention to detail
- ● The desire for autonomy and pro-active initiative
- ● Comfortable with (and eager to create) change and fluidity based on circumstances
Job Description :
- ● Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice;optimized for search and customer experience for all channels of content (online, social media, email, point of purchase, mobile, video, print and in-person) for each buyerpersona
- ● Mapping out short- and long-term content strategies that support and extend marketing initiatives, and determine which methods work for the brand and why
- ● The development of a multi-channel content calendar defining the owners in each vertical
- ● Leading and inspiring writers, editors and SEO strategists.
- ● Employing the best practices in grammar, messaging, writing and style
- ● Conducting ongoing usability tests to gauge content effectiveness
- ● Gather data and analytics to make recommendations based on those results
- ● Evolving standards, systems, workflow and best practices for content creation, content distribution, content maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies
- ● Leveraging market data to develop content themes/topics that supports a point of view for target personas
- ● Lead the maintenance of content inventories and matrices
- ● Ensuring consistent global experience and implement appropriate localization/translation strategies
- ● Generate Sales/Leads from inBound Activities.
- ● Newsletter Management and Scheduling.
- ● Has a successful track record in PPC Campaigns.
Professional Experience
- ● Passion and enthusiasm for content marketing, branding and demand generation
- ● Ability to work in a collaborative and innovative team environment
- ● Successful experience in the following:
- ● Developing content marketing programs for B2B brands preferably related to IoT or IT that are optimized to drive revenue and MROI
- ● 3+ years of experience as a respected leader in multi-channel content creation (publishing, journalism, etc.)
- ● Experience with creating compelling messages for different target personas
- ● Lead and inspire teams of creative and content contributors to achieve client goals and objectives
- ● Creating an organized library of content for client-specific SEO, translations, and version control