Required Skills :

• ● BS/MS degree in marketing or a related field
• ● Proven working experience in digital marketing
• ● Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• ● Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• ● Experience in optimizing landing pages and user funnels
• ● Experience with A/B and multivariate experiments
• ● Solid knowledge of website analytics tools (e.g., Google Analytics)

Good to have :

• ● Experience in setting up and optimizing Google Adwords campaigns
• ● Working knowledge of HTML, CSS, and JavaScript development and constraints
• ● Able to complete competitive analysis of other companies within the industry
• ● Excellent written and verbal communication skills (email, phone, etc.)
• ● Comfortable analyzing high volumes of data on a daily basis
• ● Familiarity with WordPress or other content management systems
• ● Experience with other aspects of marketing, such as customer growth and promotion, is a plus

Job Description :

• ● Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• ● Design, build and maintain our social media presence
• ● Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• ● Identify trends and insights, and optimize spend and performance based on the insights
• ● Brainstorm new and creative growth strategies
• ● Plan, execute, and measure experiments and conversion tests
• ● Collaborate with internal teams to create landing pages and optimize user experience
• ● Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points I* ● Instrument conversion points and optimize user funnels
• ● Collaborate with agencies and other vendor partners
• ● Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• ● Develop optimization strategies that increase the company's search engine results rankings
• ● Research SEO keywords to use throughout the company's website and marketing materials
• ● Set measurable goals that demonstrate improvement in marketing efforts
• ● Monitor daily performance metrics to understand SEO strategy performance
• ● Efficiently communicate with other marketing professionals to align goals
• ● Collaborate with others within the marketing department to manage SEO strategy
• ● Write compelling and high-quality website content, including blog posts and page descriptions
• ● Update content and website links for maximum optimization and search engine rankings